Prof. Robin Gomolin
Sociology 281
Fall 2005.
[UMass Boston]
Conformity: Influencing Behavior
Those of us who occupy leadership positions, especially in government, learn instinctively or otherwise, the rules of the game and by convention, we conform to the rules of our party. In general, we legislate, en bloc or en masse and vote as a collective group. This action, in the broad sense, demonstrates conformity and exhibits behavior by influence. Influence here, clearly external, due to the fact that it comes from without the individual, can also be of an internal nature. Such a social norm of conforming can be implicit (understood by the members) or explicit (clearly defined) as enacting an article of law.When the Jamaican government, in 1985, to celebrate International Youth Year (IYY) Declaration as defined by the United Nations and honored me with WILMOT MAX RAMSAY SQUARE in my hometown of Cambridge, Saint James, Jamaica, the naming was explicit as it carried with it a written caveat in the form of an adopted petition from fellow Cantabrigians. Such action showed social conformity and though I abstained from the [Saint James Parish] Council vote, the motion was carried, 16 to 0, of all other Councillors present. For the record, there was one absence. The Ministry of Local Government accepted the Council's [, the now Saint James Municipal Corporation,] wishes and my honorary Square made law.
From a personal point of view, I would want to believe that normative social influence played a central part to this high honor. Also, when I was asked to become Deputy Mayor of Montego Bay, Saint James, Jamaica, and I declined the idea, I acted on a matter of what is termed minority influence. I was in the minority based on the survey conducted among my peers in caucus. It was due to my informational social influence upon Mayor Shalman Scott which prevailed and I was able to shun the Number Two post of the City of Montego Bay. The limelight and the rave publicity I enjoyed were just enough and, I did not believe I needed any more, at that time.
I was already laden with responsibilities and the bottom line was, not that I did not have ambition, but I was greatly indebted to my fellow Cantabrigians and other constituents, so much so, that I did not want to break the bond that existed between us. I, also, believed that my acceptance of the Deputy Mayor's chair would have been a way to curtail my almost immediate access to the populace. Probably, I should mention here, that to some extent, and as best as politics go, I was a maverick, and the idiosyncrasy credits here, in reference to my being the youngest ever elected governmental official, in my native Jamaica, allowed me, at times, and with the support from the media, ensured and assured my constant presence on the public stage.
Yes, this young writer could have been Vice Mayor. Of course, at times, I do reflect on that chapter of my colorful life, and using counterfactual thinking, ask myself why I did not bow to the wishes of the majority of my peers. However, quite likely, I might not have attended the University of Massachusetts as a student. Like Eva Perón, former First Lady of Argentina, I declined the honor of being Vice. At the time, therefore, the refrain could have been: Don't cry for me Montego. Had the opportunity presented itself later in life, probably, I would then have accepted, being older and wiser. I will live, however, with the thought that much older, and should be wiser, countrymen of mine really held me in high esteem to the point of shyness, on my part.
It was, also, my idea not to succumb to the social impact theory of wanting me to serve as Deputy Mayor. I did not conform to high social influence although I was very much aware of the Council's power and "importance, its immediacy, and the number of people in the group." (1) This adulation and confidence placed in me by my fellow city fathers (and a mother), according to William James' The Self and Its Selves (1890) under the rubric Split Lives in the Modern World, do border, in my case, on my Social Self. It could be that I enjoyed the subsequent overtures after I declined the offer. However, I was in demand and on prime time within the halls of power.
Knowing very well that I was accountable to the group, I added that I thanked them for their confidence and loyalty but I was saying "No" due to personal reasons. By so doing I acknowledged the importance of accountability while, at the same time, giving the chance of opportunity to another member of my ilk. To this gesture, I later heard that I acted unselfishly. Here, again, I do not believe that I bowed to public compliance. Viewing the situation, some twenty-three years later, I can, like Robert Bolt in his A Man for All Seasons, say: "It isn't difficult to keep alive, friends -- just don't make trouble -- or if you must make trouble, make the sort of trouble that's expected."(2)
The request for me to become Deputy Mayor came at a time when my international, at that time, engagements were underway. I was much on center stage, as I was to pay my first visit to the United States of America, in 1982, to the cities of Boston and Cambridge, Massachusetts where I visited my father, Charles Adolphus Ramsay, the Ramsay-Turner family, my cousins; and to pick up an award from the Boston City Council, which, on a resolution from Councillor Bruce C. Bolling, conferred me with the inauguration of WILMOT MAX RAMSAY WEEK, in my honor, from September 27th through October 3rd. I, therefore, had a full plate, so to speak. I conformed as a man of my stature should by accepting Councillor Bruce Bolling's cordial invitation and formally attended ceremonies at City Hall. This contagion was most evident when the resolution, "in meeting assembled," read, in part, "FOR ALL THE COUNCILLORS."(3) I blended in with my American counterparts and I was indeed pleased, in the presence of a proud father, that, Councillor Bruce C. Bolling saw fit to include one of my most noteworthy lines: FROM A TENDER AGE, ONCE YOU MEAN TO SERVE YOUR COUNTRY, YOU CAN DO IT.
It was out of private acceptance that I accepted the invitation from Councillor Bruce Bolling. I want to believe that I had the smarts of knowing when my star was on the rise, internationally. Today, in 2005, my international status has undergone much transformation and metamorphosis of which I am proud to be a Jamaican American. I am, also, pleased to report that the bond of friendship that germinated back in 1982 still exists today between Councillor Bolling and me. My elevation, therefore, by the Boston City Council does encompass the social norms reserved for dignitaries of my class. I want to believe that I represented my native Jamaica well and like an ambassador in good grace, I have continued to maintain "the good relations that exist between (my new country,) the United States of America and the West Indies...."(4) I, further, note with care that Boston, which was founded in 1630, is numbered among the oldest of American cities. Tradition, therefore, is an honored hallmark of Boston. Knowing fully well what such a social custom can be, I am perpetually honored to be so chosen by a reputable Council. I do believe that my actions regarding forming alliances were indeed correct. Thanks also to the Cambridge City Council and Mayor Walter J. Sullivan whom awarded me, in 1987, The-Key-To-The-City; and Cambridge, Massachusetts, being my American hometown. To me, therefore, the framework of this autobiographical essay relishes and celebrates conformity and its influence on my behavior.
--------------------------------------
(1) Aronson, Elliot, et al. Social Psychology, Fifth Edition, p. 264, Pearson, Prentice Hall, 2005.
(2) Ibid, p. 253.
(3) Bolling, Bruce C. Boston City Council Resolution honoring Councillor Wilmot "Max" Ramsay of Jamaica, West Indies, September 29, 1982.
(4) Ibid.